The Challenge

Embery Fiber needed a visual identity that felt handcrafted and distinctive—something that would reflect the creativity behind the yarns while helping the business stand out in a crowded fiber market. The brand also needed to connect emotionally with fiber artists and hobbyists through effective social media storytelling.

The Solution

I designed a warm, organic logo that captures the artisan nature of the brand while staying modern and versatile. For the product packaging, I created custom labels using a palette of muted reds and earthy oranges—tones that feel cozy, inviting, and true to the Embery aesthetic.

In addition to visual branding, I developed a social media strategy tailored to the fiber arts audience. This included curated content themes, optimized posting schedules, engaging reel concepts, and seasonal campaign planning—all designed to build trust, grow reach, and convert views into sales.

The Outcome

With a cohesive brand and intentional marketing approach, Embery Fiber now stands out both on the shelf and online. The branding creates a consistent experience across packaging and social platforms, while the social strategy has helped increase engagement, strengthen community, and drive shop traffic.